Why Rewards inhibit Creativity
Why do rewards inhibit, rather than enhance, Intrinsic Motivation (IM)? This powerful third drive motivates us to interact with our environment in creative ways, independent of both biological needs and external reinforcement (the two extrinsic drives). IM seems to belong to our Information Digestion system (ID system). The Pulse is a fundamental mathematical form associated with the ID system. It provides a effective model for the relationship between Attention and Experience. What does this so called Pulse of Attention reveal about the relationship between rewards and Intrinsic Motivation?
The Pulse, Attention & Experience
According to the explanatory model we developed to make sense of Life’s Info Digestion system, Experiences come in Pulses of Sustained Attention. These Pulses have a mathematical correlate. When the Living Algorithm (previously known as the Cell Equation) digests a single number string of sufficient duration one of the results is the Pulse.3(Shown below.)
There are many patterns of correspondence between the mathematical behavior of this Pulse and human experience. On the most fundamental level, most, if not all, human experience has a pulse-like nature. Like the Pulse, experiences tend to have a distinct duration that includes a beginning, a body and an end.
There are other similarities between the mathematical Pulse and human experience. Both are negatively impacted by interruptions. If a data string of 1s is ‘interrupted’ by another number or stopped prematurely, the ideal dimensions of the Pulse are diminished. In other words, when there are numerical interruptions to the steady state of the data string, the Pulse does not attain its maximum height and/or area. In similar fashion, interruptions have a negative impact upon the quality of human experience, whether a concert, a lecture, a conversation or creative work sessions.
The following graph provides a visualization of the Directional Momentum (the acceleration) of data streams consisting solely of 1s (Attention) and 0s (Interruptions). The ideal Pulse (all 1s) looms high above in the background, while Interrupted Pulses (containing some 0s) are shown in the foreground.
Due to these significant correspondences, the Pulse’s behavior provides a plausible model for human experience. We even sometimes refer to this fundamental mathematical form as the Pulse of Experience.
According to our model, Attention and Experience are linked. Attention drives Experience. Without Attention, there is no Experience. When Attention is diminished in any way, the quality of the Experience also suffers.
In terms of our mathematical model, a single number string corresponds with the concentrated focus of Attention on a single topic. This unified focus maximizes the quality of the Experience. The focus of Attention can be a lecture, a play, a productive session or any other experience. The dimensions of the Pulse correspond with the perceived quality of the entertainment event or the productive session.
Just as ‘interruptions’ diminish the ideal dimensions of the mathematical Pulse, significant interruptions to the focus of Attention can detract from the enjoyment, comprehension and/or execution of a musical event, a lecture, or even a conversation. Due to this negative impact, performers (whether musicians, lecturers or athletes), creators (whether composer, writer, artist or engineer), and audiences (whether students, concert-goers or restaurant customers) hope to optimize their experience by minimizing interruptions.
Returning to the mathematics, there are other ways, besides interruptions and shortening, of diminishing the ideal dimensions of the Pulse. Prematurely shifting numerical values in the data stream, i.e. before the Pulse peaks and culminates, is another way to detract from the ideal dimensions of the Pulse. In similar fashion, shifting the focus of Attention between homework, surfing the Internet, texting, and/or social media is associated with diminished comprehension and lack of integration. In general, multi-tasking does not generate a quality experience. For instance, excessive talking while dining tends to detract from the taste experience. In general, prematurely shifting Attention detracts from our ability to assimilate information, i.e. have an Experience.
Why Rewards inhibit Intrinsic Motivation
It is evident that there are distinct parallels between the Pulse’s mathematical behavior and the negative effects of Interruptions and Shifting Attention upon our cognitive abilities. The Pulse’s behavior also parallels the negative effects of conditional If-Then rewards upon Intrinsic Motivation.
When the Living Algorithm digests 2 qualitatively different data streams simultaneously, the height and area of both resultant Pulses are diminished proportionately. In similar fashion, Dividing Attention is yet another way of diminishing the quality of the Experience. Recall that Undivided Attention is required for an optimal Experience. Parents and teachers perhaps sense this when they say, “I want your undivided Attention.”
The following graph provides a visualization of this process. The Pulse that soars in the background is generated from a data stream consisting solely of 1s (Undivided Attention), while the two diminished Pulses in the foreground are generated from two data streams whose sum is 1 (Divided Attention).
When Attention is divided, the Experience is diminished. For instance, significant levels of either worry and/or pain tend to divide Attention between the focus of attention and the suffering. When in the midst of pain and/or anxiety, food doesn’t taste as delicious, music doesn’t sound as beautiful, and cognitive abilities are diminished.
In similar fashion, when future rewards are tied to a creative project, it has the effect of dividing Attention between the project and the reward. In this way, Divided Attention compromises the problem solving capabilities of Intrinsic Motivation. Could this be why hundreds of experiments have shown that offering rewards diminishes the potentials of Intrinsic Motivation?
This phenomenon has significant consequences. Motivating students with rewards could easily corrupt their innate curiosity to explore their environment. Rather than investigate for the sheer fun of the process, they might instead wait until they know what is in it for them. This training to respond to rewards rather than innate urges can follow us throughout our lives, squelching our wonder at Just Being.
To address this inhibiting feature, Google grants their employees free time to go where their innate nature takes them. This freedom from financial incentives has resulted in significant discoveries, as well as happy employees.
Thus far, Intrinsic Motivation seems to fit neatly under the umbrella of our ID Model. How about IM’s other mysteries? Is the umbrella’s perimeter wide enough to shelter these strange creatures? In order to welcome them in, we must introduce another astonishing character in the ID system — the Triple Pulse.
I don’t know what happens next. You must check out Why Freedom enhances Creativity to see how things turn out for our couple. Congruent or incompatible?